50+ years inside healthcare facilities.
Not from the sidelines.
We have sat in the C-suite, led clinical & operational teams, and rolled up our sleeves in times of crisis and growth.
Iridium Outcomes was born from experience—not theory—to help hospitals drive change that actually lasts.
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We started Iridium because we witnessed the same story being repeated.
A bold new plan gets announced.
A few meetings happen.
A binder is left behind.
Then… nothing changes.
The strategy never makes it to the bedside. The teams feel like it’s “just another initiative.” And the leaders get blamed when the needle doesn’t move.
We created Iridium Outcomes to close the gap between strategy and execution while standing shoulder-to-shoulder with the people doing the work, from the boardroom to the Units.
We’re not here to advise and vanish. We are here to stay, build trust, and help your people drive results that last. No matter where you are today, Iridium Outcomes prepares you for continuous success in the future.
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Iridium (noun) i-ˈri-dē-əm —Symbol: Ir. Element 77
A rare, ultra-durable metal known for its resistance to extreme pressure and corrosion. Often used as a catalyst in high-stakes environments, Iridium represents the strength, precision, and staying power required to turn complex strategies into lasting outcomes. It’s not just our name—it’s how we work.
Physician-Led. Baldrige-Proven. Partner-Powered.
Iridium Outcomes was founded by physicians who have led health systems through performance excellence journeys, inclusive of receiving a Baldrige award. We know firsthand what it takes to align leadership, culture, and operations to deliver sustained high performance results.
Our Mission is Simple:
To help healthcare organizations transform strategy into sustained high performance — where excellence is not a project, it is the culture.
The Company We Keep
At Iridium Outcomes, our strength lies in the company we keep.
We collaborate with nationally recognized experts in performance excellence, operational design, and high reliability—leaders who have shaped how health systems achieve, measure, and sustain transformation.
Our Approach: The Integrated Excellence Framework
Iridium’s proprietary Integrated Excellence Framework (IEF) unites the rigor of Baldrige, the momentum of Kotter, and the culture of Shingo into four phases that build lasting capability and measurable outcomes.
What Makes Us Different
- Physician-Led Authenticity: Real-world leaders who have lived the Baldrige journey.
- Integrated Expertise: Performance excellence, Lean operations, and high reliability — fused into one cohesive system.
- Embedded Partnership: We don’t hand over reports — we work alongside your teams to hardwire improvement.
- Sustainable Results: Measurable gains in safety, quality, experience, and financial performance — that endure.
Our Promise
We will execute your strategic plan while incorporating a culture of excellence.
Introducing Will and John
Outcome catalysts with over 50 years of combined experience in Health Care Systems
Dr. Will Daniel is a seasoned healthcare executive, currently serving as Vice President & Chief Quality Officer at UT Southwestern Medical Center, with a strong track record in leading quality improvement and clinically‑integrated networks across multi‑hospital systems. His experience in clinical leadership, operational execution, nationally recognized outcomes, and a Baldrige Executive Fellow makes him a trusted partner in moving strategy into sustained results.
Dr. John Brennan is a seasoned healthcare executive and physician leader, having served as CEO, CMO, and EVP across major health systems including, Inaugural CEO of the Joint Pediatric Enterprise between Children’s Health of Texas and UT Southwestern, Wellstar, and RWJBarnabas. He is currently an Adjunct Professor, teaching Health Care Management, at UT Southwestern's O’Donnell School of Public Health. A former U.S. Air Force officer and currently a Baldrige Executive Fellow and Examiner, he is known for integrating complex systems, improving clinical performance, and driving lasting cultural and operational change at scale.
What we believe lives through every interaction
We do not just talk about values, we live them by showing up, listening, and leading change.
Whether we’re meeting with your board or rounding with nurses, our principles guide every conversation, decision, and action.
Outcomes over Optics
We don't chase slide decks or vanity metrics. If it doesn’t work on the floor, it doesn’t work.
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Humility in Every Room
We have held leadership titles—but we check our egos at the door. We are here to serve your team, not impress them.
Partners to All
We co-design solutions with the people who have to live with them. We are in it with you as a partner.
Change That Lasts
Our goal isn’t to start something. It’s to finish it—and leave you with the capability to sustain it.
Let's start a conversation
Whether you are facing a high-stakes challenge or just want to explore a new path forward, we’re ready to listen. No hard pitch. No pressure. Just a real conversation with two people who want to be a catalyst for change.
